Nobilo Sauvignon Blanc is pure New Zealand. And when you open a bottle, you’re pouring the best of an entire country in your glass.
We created an online experience that embodied that idea, and paid it off across in-store, packaging and promotional touchpoints.
The “Pour New Zealand in Your Glass” campaign extended to a series of seasonal promotions. We also brought the New Zealand chef and personality, Peta Mathias, in to create foods that pair with Nobilo wines, building on the sense of place and providing additional credibility to the brand promise through the website and promotions.